Lesson: Today we talked about persuasive techniques that people use in advertisements. We talked about the following persuasive techniques:
- Big Names – experts and important people that support your side of the argument
- Logos – using logic, numbers, facts, and data to support your argument
- Pathos – appealing to your audience’s emotions
- Ethos – making yourself seem trustworthy and believable
- Kairos - building a sense of urgency for your cause
- Research – using studies and information to make your argument seem more convincing; you can use words, graphs, tables, illustrations
Homework: None