- Who is the targeted audience of this advertisement?
- How do you know?
- Persuasive Techniques: The strategies and tricks that people use to try and persuade the audience.
Then we talked about the following persuasive techniques:
- Pathos – an appeal to emotion
- Logos - an appeal to logic, reason, and statistics
- Ethos – an appeal to ethics, good character, and big names
- Kairos - building a sense of urgency for your cause
Pathos | Logos |
Homework: None